Wholesale Elegance. Manufactured for Scale.

Ambani Fashion Jewellery is a Kolkata-based name in imitation, American Diamond (AD), and Kundan jewellery, trusted for well over two decades. Founded in 1998 and formally incorporated in 2011, the brand set out to bring superior quality and fresh design thinking to the imitation jewellery space.

Under the leadership of Ashish Ambani, it has grown from a local boutique into a global wholesaler and manufacturer, today serving thousands of retailers and entrepreneurs across India and abroad — including the US, UK, Canada, Australia, and other parts of Asia.

Operating from a dedicated facility in Barabazar, one of Kolkata's oldest jewellery trading hubs, AFJ pairs traditional craftsmanship with contemporary fashion sensibility — built on the belief that beautiful jewellery should be accessible to every woman, without the price tag of precious metals.